9 Ways to Improve Your Etsy Shop

I know for certain: Etsy can be overwhelming. With all the thousands (millions?!) of shops out there, it’s hard to know if you’re doing it right. If you have decided to take the plunge and set up shop or are already knee deep in the world of Etsy, I’m excited to share with you some of my favorite tips and tricks to improve your Etsy [...]

February 27th, 2017|Calligraphy, Calligraphy Business 101, Business Tips|

Laura Hooper Calligraphy Studio Tour

Our Studio + Office in Old Town Alexandria, VA When I first started Laura Hooper Calligraphy 15 years ago {more about my journey in this post}, I was working out of my parent’s house, with calligraphy projects strewn about my old bedroom and all the envelope calligraphy going down at their kitchen table. A few years in, I moved to Hermosa Beach and got [...]

Pros and Cons of Running an Etsy Shop

I was an early adopter of Etsy and I am grateful for the platform it gave me. However, as most of you know, over the last 8-10 years Etsy has become increasingly over saturated. Because of this, plenty of creatives are jumping ship or not even considering Etsy at all. Even though it is a different site than when I started out, I would still [...]

February 8th, 2017|Calligraphy, Calligraphy Business 101, Business Tips|

My Journey into Calligraphy + New Free Desktop Download

How I got started I am often asked “how long have you been doing calligraphy?” or “where did you learn the art of calligraphy?”, so I thought I would share the story of how I became a full-time calligrapher. People also often ask if I have neat “regular writing,” and the answer is yes, I have always had neat, legible writing, and I have [...]

January 26th, 2017|About Laura, Calligraphy Business 101, Business Tips, Freebies|

Giveaway | Got 5 minutes? Fill out our survey to receive a free gold foil print!

One of our focuses this year is to share more calligraphy, creative business and lifestyle tips with you, but in order to do that in the most meaningful way, we want to know what would be most valuable to YOU! Tell us what you'd like to know, learn and see more of from Laura Hooper Calligraphy by filling out our survey here.  *update* We are so appreciative of the overwhelming response to our survey. Unfortunately [...]

January 17th, 2017|Calligraphy Business 101, Business Tips, Freebies|

Tips for Investing in Your Business

Photo by Abby Jiu Happy New Every everyone! One of the exciting aspects of starting a fresh year is taking the opportunity to look back at your previous year, assess what worked and what didn't, and also consider where you want to go in the coming year. Personally we think this is helpful to do a couple times throughout the year as well, but it's [...]

January 6th, 2017|Learn Calligraphy, Calligraphy Business 101, Business Tips|

{Social Media Tip} Using Phone Filters to Edit Photos for Instagram

We are often asked who takes our photos for our Instagram feed and the answer is that we do unless otherwise credited with a photographer! While we would love to be able to share professional photos each and every time {because let's face it ~ they are just BETTER!!}, so many things cross Laura's desk every day that we want to be able to share, even [...]

November 6th, 2015|Calligraphy, Business Tips|

{Floral Workshop} A Morning with Sweet Root Village

A couple weeks ago I decided to take a weekday morning off for a one-on-one floral workshop with the lovely gals at Sweet Root Village, Lauren & Rachel. The wedding season can be a very busy time, and as a small business owner I am usually in the mindset that I have to be doing something for my business…at all times. This year I've been focusing on [...]

October 19th, 2015|About Laura, Party & Lifestyle, Business Tips|